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The Air Conditioning Centre: A Unique Alliance
Global manufacturer Samsung and leading distributor HRP have forged a strategic alliance which is changing the air conditioning marketing in Great Britain. The Air Conditioning Centre, a specially formed subsidiary of HRP supported by Samsung, trades as the Samsung Air Conditioning Centre (SACC).
The Air Conditioning Alliance: A Clear Mission
Key objective of the SACC alliance is to support specification and installation of Samsung air conditioning systems in major projects, especially the record breaking DVM System (Digital Variable Multi VRF System). The alliance team is also tasked with supporting sales of the complete range of Samsung air conditioning products through HRP’s nationwide wholesale branch network – from the slim and elegant RAC Systems (room air conditioning wall mount systems), to CAC Systems (the huge range of Ceiling Air Conditioners) and FJM Systems (the flexible Free Joint Multi Split solution). The SACC alliance team is also uniquely qualified to advise on Samsung’s ERV System (Energy Recovery Ventilation products) and controls.
Samsung's National Sales Manager says the ground-breaking alliance with HRP is a major part of Samsung’s UK growth strategy for air conditioning. “The UK is an important market for air conditioning and the alliance with HRP significantly extends our reach with the full range of DVM and split systems,” he says.
Mandy Pilgrim, HRP Group Managing Director, says: “With Samsung we have developed a bold and different alliance which enables us to grow the DVM business through our new wholly owned subsidiary, SACC. It gives specifiers the advantage of dealing with ‘manufacturer’s representatives’, while installers will enjoy the convenience of purchasing through a major wholesaler with a widespread branch network.”
The HRP Group: Leading UK Distributor
The HRP Group, based in Bury St Edmunds, has become one of the leading air conditioning and refrigeration wholesalers by giving customers a flexible service – and a depth that meets their needs. In addition to service facilities at Bury St Edmunds, it has 16 other service centres strategically located round the country, offering trade counters and rapid delivery from stock. The group’s online ordering system enables customers to order products at any time of the day or night. |
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Samsung: A Global Leading Company
Since day one, Samsung Electronics has committed itself to becoming a leader in every facet of its market initiatives. The result is the growth of a brand that’s synonymous with impeccable standards, high quality products, and an unwavering dedication to the customer. Through continuous creativity and the development of highly innovative products, Samsung has captured the hearts and minds of customers worldwide, which will propel our company and our brand well into the future.
Samsung: Brand Value
In the Digital era, products are being distinguished by their brand in addition to their functions or quality. In 1999 Samsung Electronics has implemented its global brand communication strategy. Since then, based on the research conducted by Interbrand INC., USA, Samsung Electronics has become one of the fastest growing brands equities from 6.4 billion USD (2001) to over 17.7 billion USD (2008) and is now ranked 21st on Interbrand's Top100 Global Brand List. Samsung has increased its value by emphasizing technology as a life innovator. Samsung will remain close to the customer through its technologies contributing to a higher quality of life.
Samsung: Global Business Network
Samsung's thrust on Product Innovation and R&D has given the company a competitive edge in the marketplace. With an investment of over USD 4.59 billion, Samsung operates 16 R&D centers worldwide and employs 27,000 researchers of which 2,500 hold a Ph. D. As a result, Samsung has already applied for 1600 patents in the USA. The focus of the R&D center is to customize electronics products to meet the Specific needs of consumers in that region. Samsung R&D Centers are helping the company to continuously innovate and introduce products customized for today’s global market. |